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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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For the 2022 LEGO Play Well Study, the company polled more than 55,000 parents and children in over 30 countries and found that almost all parents think children strengthen their creativity (93%), communication (92%), problem-solving skills (92%), and confidence (91%) while they play. When children play, they develop skills that help them thrive in a rapidly changing world. Throughout time, Ole’s passion for fun and high-quality toys has endured as his legacy. In fact, the “LEGO” name comes from two Danish words “Leg Godt”, meaning “Play Well”. And now, new research from the LEGO Play Well Study shows play as not only fun, but also integral to childhood development, overall happiness and family wellbeing.

Social opportunities – by having the chance to build, play and interact with others in an environment that accepts and understands your needs, young people develop confidence and start to develop meaningful friendships, all whilst using their skills in collaborating, turn taking, communicating and problem-solving. But most importantly, almost all children say playing as a family makes them happy (97%), helps them relax and takes their mind off school (95%) and is their favourite way to learn.Showcasing children’s ability to turn mundane moments into playful adventures, and providing inspiration to help parents to do the same as part of the LEGO Foundation’s #PlayPledge movement, Even if it wasnt LEGO, it would be a very interesting bussiness study on a great turnaround of a failing company.

Billund, Denmark - May 26, 2022: Ninety years ago, a Danish carpenter crafted a line of small wooden toys in his Billund, Denmark, workshop. His first collection had a modest 36 items that included cars, airplanes, and yoyos, all carefully crafted to help local children learn about the world. Family values have always been at the heart of the LEGO Group, which is still headquartered in Billund, Denmark, where Ole started making his first toys. To this day, it is still owned by Ole’s family with grandson Kjeld Kirk Kristiansen recently passing the helm to his own son, Thomas Kirk Kristiansen. I just wanted to say how much I liked the training. The layout and interactivity of it was great, it was professional and well designed, and it was very interesting.”

Learning through play and how this can support social and emotional development, co-created with LEGO Foundation playful facilitation experts Recent fine art graduate and animator Jonathan Rolph is exhibiting his beautifully crafted animated film, ‘Paint’. Jason Freeny

anniversary-themed building activities for visitors and display areas for creations to be showcased,Good book that follows some key themes from the "The Toys That Made Us" television series episode on LEGO. Very lively and in-depth case studies with good anecdotes that help you put a name to the stories and specific LEGO innovation periods! The exhibition comes with a set of gallery interactives which include: a LEGO® wall, two build tables at different heights and stools, two quizzes on magnetic boards, a set of three magnetic jigsaws, a LEGO Memories activity on a magnetic board, a set of LEGO books for a reading area, two LEGO maze tilt tables and a mini-figure safari. 48kg of loose LEGO is also provided for the LEGO wall and build tables. It can also be used for LEGO workshops and activities organised by the hiring venue. There is also a large scale LEGO mosaic activity available to hire for the duration of the exhibition and there may also be the possibility of borrowing two LEGO character costumes. LEGO® is a trademark of the LEGO Group which does not sponsor, authorise, endorse or otherwise support this exhibition or related events. The LEGO Group does not accept responsibility for any unforeseen outcomes linked to this exhibition or related events.

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