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Longer lashes and flake-free coverage are a promise with this tube from It Cosmetics. The results are so impressive that one of our consumer testers said, "Someone actually asked me if I was wearing fake lashes."
While just about every Essence mascara is highly rated, affordable, PETA-certified cruelty-free, and designed to emphasize your lashes, different products serve different purposes, and that's due to their slightly varying formulas. Some are waterproof, some resist flaking and smudging, some are designed for falsie-like volume, and some provide a little bit of everything. Shop The Best Essence Mascaras Make up remover: Even the best cleansers don't always cut the mustard when it comes to removing waterproof mascaras. Instead, invest in a dedicated make-up remover.Your lashes will thank you.Deputy Editor Jessica Teich teamed with Beauty Lab Senior Chemist Sabina Wizemann for this article. Sabina led Lab and consumer tests, analyzed the data and compiled them in a technical report, while Jessica distilled the findings, gathered additional recommendations from makeup artists and editors and wrote this roundup.
Formula:Waterproof mascaras can be seriously drying, so look for formulas with nourishing ingredients to avoid causing unnecessary damage to your lashes.Yes, some of the best mascara buys will withstand rain, tears, and even a dip in the ocean. And while we may once have had to compromise a little on the look of the mascara for it to withstand wetness, waterproof formulas have come on in leaps and bounds. Today, many look as good as their non-water-repelling counterparts. When our Beauty Lab pros test mascara, we start by rounding up hundreds of the most popular mascara formulas on the market and then whittle down the field. We test each product for performance, wearability, ease of application and consumer satisfaction. For waterproof mascara, the Lab monitors results as testers doused their mascara-coated lashes in warm water to see how well each product resisted smearing and running. We've tested hundreds of mascaras over the past decade, but in our most recent test, experts tested 10 mascaras individually and evaluated them across 40 surveys, resulting in over 100 data points and comments. First and foremost, all of these mascaras have been tested to see how well they stay in place when faced with water. But during the rigorous testing process, our beauty expert took note of all of the following factors to determine how good of a mascara it is overall and to decide if it's worthy of a place in our edit.
While we haven't Lab tested this formula yet, t he double-sided primer/mascara combination is a beauty editor favorite for sky-high, beautifully fanned lashes. As well as its waterproof credentials, SUQQU's Eyelash Waterproof Mascara builds impressively easily and doesn't feel at all dry, no doubt thanks to its oil-based formula. We found that it added a lovely amount of definition and volume to our lashes and the curl lasted well.Most testers liked this mascara, which scored well for lengthening and not flaking or smudging and it was the very best for being easy to remove. Each variation of the Essence mascara range has the same basic design, the only difference is the colour of the text and graphics. These slight changes not only help to identify all variations as part of the same Essence Lash Princess range, but to also easily identify at a glance which variation of the mascara you’re actually purchasing .. a real boon if you’re out makeup shopping after a long night partying. One reviewer wrote: "I have heard people raving about this mascara so I finally decided to give it a try. I wish I had tried it way sooner! It goes on amazingly smooth, no clumps, and even on my short and very straight lashes, I get a lovely length and curl with this mascara! This will be my go to from now on!"
